Just Mercy Impact Report
Represent Justice launched in 2019 as a social impact campaign alongside the Warner Bros. theatrical release of Just Mercy, a film about the life and work of Bryan Stevenson. Designed by entertainment and social impact company One Community, the campaign’s impact was vast and far-reaching. In partnership with a range of community-based organizations, nonprofits, activists, elected officials, athletes, celebrities, and artists, the campaign generated a groundswell of public support for a fair legal system, dignity for system-impacted communities, and an end to extreme sentencing and mass incarceration, leading to substantive cultural and structural change.
Read the full report and learn how Represent Justice leveraged the film, programs and activations, for systemic change.
Map of Just Mercy Events
Represent Justice has programmed over 655 public engagement events around Just Mercy, including 495 theatrical and virtual film screenings for schools, nonprofits, faith-based communities, and advocates, which took place in close collaboration with Warner Bros.’ distribution of the film. These screening events have reached an estimated 65,000 individuals in 40 states and over 200 unique cities and towns across the United States. The real achievement of this work has been centering and elevating people impacted by the criminal legal system in our public engagement events. These events have been crucial to the campaign’s ability to engage diverse audiences and connect decision makers across sectors with advocates as well as currently and formerly-incarcerated individuals.
The map below illustrates the wide reach of our impact during the campaign, broken down by type of event: