At its core, Represent Justice is about using the power of media to engage audiences in reimagining the justice system, and creating real demand for change.
Represent Justice started as an impact campaign inspired by the life and legacy of Bryan Stevenson, and launched in December 2019 alongside the Warner Bros. theatrical release of Just Mercy. Through a two-year strategic plan, Represent Justice will continue to engage audiences through powerful stories and media, to build awareness and spark collective action.
Represent Justice’s mission is to turn stories into action to change the justice system, while building the capacity of system-impacted communities.
Represent Justice’s vision is a fair legal system, dignity for system-impacted individuals and communities, and an end to extreme sentencing and mass incarceration.
- Accountability: We take ownership and reflect on our successes as well as setbacks. We are committed to having meaningful and constructive conversations.
- Teamwork: Through teamwork and collaboration we achieve our best results. We support each other’s work and uplift each other in times of need. We equally share success and failure.
- Creative and Innovative: We remain curious and interested in new approaches. We are willing to test out new and innovative ideas within our programs.
- Inclusive: We bring together diverse experiences, backgrounds, and knowledge bases.
- Transformative: We are not bound to convention. Our ideas are audacious and future focused.
- Respect: We show a deep appreciation and knowledge for the foundational work done by other organizers and activists. We develop our own expertise and seek continuous learning so that our actions and language can be intentional and thoughtful.
- Empathy: Through storytelling, we create proximity to inspire empathy and actively cultivate an understanding of the history and culture of the communities we serve.
- System-Impacted: Our solutions are formed in collaboration with system-impacted communities. We are mindful of the untold narratives of systemic oppression and educate ourselves on the foundations laid by organizers and activists within the community.
- Community-Led: We build up our community partners; we provide resources and amplify their platforms and relationships to create lasting impact in their work.
- Passion: Our impact on communities is never transactional. We remain committed and dedicated to making a difference.
At Represent Justice, we believe the justice system can be transformed through four major pillars:
Narrative Transportation Theory
To the extent that individuals are absorbed into (or lost in) a story well told, or transported into a narrative world, their real-world beliefs may be affected by their experience of the story. By being transported, psychological barriers are reduced and the story becomes a powerful tool for persuasion and belief change.
Source: Melanie C Green, Ph.D.
Narrative Accretion is the recognition that stories on certain subject matters add up, that the whole may often be greater than the sum of its parts. Any one story may unearth and explore important new areas, especially pressing or unseen contemporary issues and moments. But ultimately stories build upon and contribute to an ongoing dialog with viewers about issues such as rape or criminal justice reform or poverty.
Source: Jeffrey P. Jones, Ph.D.
Chief Executive Officer
Vice President of Impact Campaigns
Vice President of Impact Distribution
Vice President of Development
National Policy Director