Campaign

Watch Just Mercy

Just Mercy embodies our mission of forgiveness and redemption for people who have been incarcerated, and demands for a fair legal system, free of extreme sentences. Further, it underscores that one of our basic American rights—the right to meaningful counsel—is still dependent on access, all too often determined by who you are and where you live.

Directed by Destin Daniel Cretton and based on the memoir of the same name, Just Mercy tells the powerful and inspiring story of young lawyer Bryan Stevenson and his historic battle for justice with the Equal Justice Initiative. The film stars Michael B. Jordan as Stevenson, Jamie Foxx as Walter McMillian and Brie Larson as Eva Ansley and follows them as they become embroiled in a labyrinth of legal and political maneuverings with the odds—and the system—stacked against them.

Represent Justice launched more than a year ago as an impact campaign around the release of Just Mercy. Learn more about the campaign in our 2020 Impact Report

Today, Represent Justice is a full-fledged organization, committed to continuing the work of shifting the narrative around incarceration and those impacted by it. We encourage you to watch Just Mercy, plan a screening, and use this powerful film to learn more and take action.

Stream JUST MERCY on HBO Max.

Want to organize a JUST MERCY virtual screening? Fill out the form below and we’ll be in touch!

Join the movement to reimagine the justice system, and create real demand for change.

Thank you!

Represent Justice launched in 2019 as a social impact campaign alongside the Warner Bros. theatrical release of Just Mercy. Designed by entertainment and social impact company One Community, the campaign’s impact was vast and far-reaching. In partnership with a range of community-based organizations, nonprofits, activists, elected officials, athletes, celebrities, and artists, the campaign generated a groundswell of public support for a fair legal system, dignity for system-impacted communities, and an end to extreme sentencing and mass incarceration, leading to substantive cultural and structural change.

Read the full report and learn how Represent Justice leveraged the film, programs and activations, for systemic change.