Impact Report
THE STRIKE
MAY 2025
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Introduction
The Represent Justice Impact Campaign for The Strike utilized the film's power to expose the solitary confinement and honor those who resisted it. Through screenings, dialogues, digital storytelling, and policymaker engagement, the campaign fostered conversation and equipped people to join the movement. By amplifying directly impacted voices, we brought their stories to public discourse, linking them to broader reform. This report details our work's impact, engaged audiences, and The Strike's lasting contributions to justice.
900K+
Impressions on Kemba-related digital content
45
Appearances with the film team
121
Impact screenings hosted by 100+ organizations
80%
Of viewers plan to take action
About The Strike
The Strike is a feature documentary that tells the story of a generation of California men who endured decades of solitary confinement and, against all odds, launched the largest hunger strike in U.S. history. Directed by JoeBill Muñoz and Lucas Guilkey.
Amidst the redwood trees on the California-Oregon border sits one of the most infamous prisons in US history. Pelican Bay is a labyrinthine construction of solid cement blocks – a supermax prison – opened in 1989 and designed specifically for mass-scale solitary confinement. For decades, it held men alone in tiny cells, indefinitely. Then one day in 2013, 30,000 incarcerated individuals went on a hunger strike.
Told through the stories of the men who bore the brunt of this practice, The Strike goes beyond making a case against solitary confinement; it illuminates the power of organizing and resistance led by those incarcerated.
The Strike premiered at Hot Docs in 2024 and aired on PBS’ Independent Lens on February 3, 2025.
Impact Campaign Participants
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Dolores Canales
CAMPAIGN PARTICIPANT
Dolores Canales is an activist, organizer, and the Director of Community Outreach for The Bail Project.
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Jack Morris
CAMPAIGN PARTICIPANT
Jack Morris is the program director at St. John's Community Health in Los Angeles, here he works with justice-impacted communities and those exiting incarceration by providing re-entry services based on the social determinants of health.
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Michael Saavedra
CAMPAIGN PARTICIPANT
Michael Saavedra, who spent 15 years in solitary confinement, transformed his incarceration into a journey of self-education and legal advocacy, and since his 2017 release, has become a scholar and national organizer working to abolish mass incarceration and uplift directly impacted communities.
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Lucas Guilkey
DIRECTOR
Lucas Guilkey is an award-winning documentary filmmaker who investigates systems of power and tells stories of those on the frontlines of fighting oppression.
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JoeBill Muñoz
PRODUCER
JoeBill Muñoz is a documentary filmmaker and director and producer of The Strike (Hot Docs 2024).
About The Issue·
People in solitary are confined to a cell for 22-24 hours a day, with only one hour of recreation, which is often alone. They have limited or no access to educational or rehabilitative programs, family visits, or human contact.
Represent Justice is dedicated to amplifying the voices of those who have firsthand experience with the injustices of the carceral system. Solitary confinement stands as one of the most inhumane practices of incarceration, leading to severe and lasting harm. Ending its use is crucial for safeguarding the rights and welfare of all individuals held in detention or prison, and for transforming the system into one that centers dignity and humanity.
122,000
People in the U.S. are held in solitary confinement daily
A man endures over 6 weeks of a life-threatening hunger strike (dramatic reenactment from The Strike)
Audience and Media Reach
Represent Justice x The Strike - Our Collaboration·
IThe Represent Justice Film & Series Program offers in-kind impact campaigns to independent films, like The Strike, whose storytelling and creative direction feature system-impacted individuals at the helm.
The Strike weaves together the personal stories of the men who bore the brunt of indefinite solitary confinement. As our 2025 Open Call film impact campaign recipient, we are honored to have collaborated with the film team on a 6-month campaign that organized screenings and held discussions around the country, and highlighted the stories of key characters and their lived experiences as solitary survivors and movement organizers.
The Strike screened in 55 cities in 18 states + Canada
78
Screenings organized
166,000
Social media views
79
Event Hosts
2,400
Web views
4,000
Attendees to screenings and events
142,000
opens on 27 emails, driving audiences to screenings, resources, and calls to action
The Healing Project screening. Photo credit: Anthony Artist Photography
Media Coverage·
National and local press coverage generated buzz
The Strike garnered national attention throughout the campaign, receiving more than 40 press mentions and reaching a cumulative potential audience of over 650 million viewers per month.
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New York Times (Paywall)
As featured by The New York Times, this review spotlights The Strike as a powerful chronicle of the 2013 California prison hunger strikes, capturing how incarcerated organizers, unprecedented solidarity, and public pressure forced the state to reckon with the brutality of solitary confinement and opened the door to long-fought reforms.
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LA Times
According to LA Times, The Strike is a powerful documentary featured at the Los Angeles Latino International Film Festival, showcasing firsthand accounts of men who endured years—sometimes decades—of solitary confinement at Pelican Bay State Prison and how their ingenuity and resilience led to a historic protest that exposed the deep flaws of the prison system.
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Documentary Magazine
As reported by Documentary Magazine, this in-depth interview with filmmakers Lucas Guilkey and JoeBill Muñoz explores The Strike, a documentary chronicling the longest prison hunger strike in California history, revealing the brutal realities of solitary confinement, the resilience of incarcerated individuals, and the broader social movement that emerged in response.
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Variety
The United Nations’ “Mandela Rules” recommend inmates be placed in such conditions for no more than 15 days, to avoid significant damage to physical or psychological health. Yet “The Strike” spotlights one U.S. correctional facility where until recently convicts were held in solitary for decades on end.
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KQED Forum
As highlighted by KQED Forum, this episode explores The Strike, a documentary chronicling the 2013 Pelican Bay hunger strike, where nearly 30,000 California prisoners protested indefinite solitary confinement, ultimately leading to major prison policy reforms—featuring firsthand accounts from those who lived through decades of extreme isolation.
Engagement & Response·
“I’m going to support my family who is incarcerated and continue informing myself and others about this movie and other ways we can support victims of the carceral system, particularly in the area of emotional and mental trauma.”
Stories alone don’t shift systems; people do. This impact campaign was designed to build collective power that honors the efforts of the Pelican Bay hunger strikers by equipping audiences with the knowledge and pathways to organize and support local actions to end solitary confinement. Our partnership with Unlock the Box was a key part of the impact campaign strategy. The collaboration provided screening audiences, hosts and digital audiences with opportunities to transform the film’s inspiration into action.
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Even amid challenging political climates, the drive to end solitary confinement has never been stronger. This past year alone, proposals to expand the use of solitary confinement dropped by 82 percent — falling from 34 bills just two years ago to only 6 in 2025. Meanwhile, momentum to curb or abolish the practice surged to historic levels, with 109 reform bills introduced nationwide. It was within this context that Represent Justice and The Strike’s film team partnered with Unlock the Box to help aid in this movement.
“We loved the partnership [with Represent Justice]. It was great and it brought thousands of people together to engage in this movement!" - Jessica Sandoval, Unlock the Box
In the past year, despite dwindling federal support and mounting political pushback, the movement to end solitary confinement made significant strides. Lawmakers in 29 states introduced 94 bills aimed at restricting solitary confinement, and 12 states enacted such reforms: Arizona, Colorado, Hawai’i, Illinois, Louisiana, Maine, Maryland, Nevada, New Hampshire, Pennsylvania, Virginia, and Utah. These gains stemmed in part from deliberate strategy, persistent advocacy, and the leadership of directly impacted people, like the members of The Strike Impact Campaign team who were able to bring lived expertise to the forefront nationwide.
Key Unlock The Box (and other 2025 Solitary Confinement Legislative) Wins by Category:
Reporting & Oversight Laws
Illinois HB4828: Requires quarterly/annual public reports on restrictive housing with demographic and healthcare data. Mandates audits and research collaboration.
Maine LD405: Requires data on segregation in jails and prisons; legislative committee may act on findings.
Maryland HB350: Mandates a report on treatment of transgender people in restrictive housing.
Pennsylvania HR142: Orders a study of youth detention staffing, with attention to how it affects isolation use.
Arizona SB1507: Establishes an independent prison oversight office with unrestricted access and mandated reporting.
Conditions Laws
Colorado HB1013: Increases visitation/phone access in solitary; mandates broadband access and grievance rights.
Louisiana HB457: Guarantees educational materials in solitary within 24 hours of placement.
Nevada AB167: Requires mental health assessments during extended youth room restrictions.
New York City Local Law 42: Restricts solitary to 4 hours/day; mayor’s attempt to block was overturned by courts in June 2025.
Laws Protecting Vulnerable Populations
Pennsylvania HB1509: Bans seclusion/exclusion for pregnant/postpartum youth in licensed facilities.
Utah SB0024: Expands child abuse definition to include prolonged solitary confinement.
Virginia HB2235: Mandates training on the harms of solitary for pregnant people in jails.
Hawai’i SB694: Ends the use of adult lockups for youth.
Hawai’i SB104: Protects vulnerable groups and mandates reporting across state and out-of-state facilities. Passed despite initial veto threat.
Close Calls & Defeated Expansions
Virginia SB1409/HB2647: Would have capped solitary at 15 days and created robust safeguards; vetoed by governor.
California AB544: Proposed in-person voting access in jail, including for those in isolation; vetoed by governor.
New York A03217/S2656: Attempted HALT repeal; successfully defeated.
Audience Insights
73%
of attendees reported the issues raised in The Strike are relevant to them and their community
Audience Actions Taken
5,125
emails sent to California legislators in support of AB701
84%
of attendees reported an interest in learning more about solitary confinement advocacy post-screening
Centering the Lived Experience of System-Impacted Participants
128
Speaking Appearances by film participants and film team (85% system-impacted speakers)
5
Screenings hosted inside of correctional facilities
“[After our screening we will continue] addressing how solitary is being used in local city and county jail systems in Greater Houston, and actively volunteering and joining actions led by groups such as the Texas Jail Project (who was a part of our post screening discussion).”
89%
of attendees reported they are likely to support laws that end or limit solitary confinement after seeing The Strike
719
emails sent in support of reinstating the HALT Act in New York
Audience Feedback
“It is hard to overstate how impactful and illuminating the event was for students.””
Result: Systems Change·
“[After our screening] we continue an open dialogue with our students who are survivors of solitary confinement and encourage a community with trauma-informed practices for our system-impacted students.”
The Strike Impact Campaign was designed with Represent Justice’s four pillars of change in mind: Structural Change, Cultural Change, Capacity Building, and Narrative Change. By embedding the film into legislative advocacy, community spaces, academic institutions, and even correctional facilities, the film advanced policy conversations, fostered cultural healing, elevated the leadership of system-impacted people, and reshaped how communities talk about solitary confinement.
Advocacy & Policy Reform (Structural Change)
“AJRC is working to defeat the construction of 3000 bed prison in Franklin County Arkansas. The design has not been completed however it’s anticipated that there will be solitary confinement facilities.”
Through our partnership with Unlock the Box state-based partners, the film became a powerful tool in advancing legislative and policy reform around the use of solitary confinement. Partners hosted targeted advocacy screenings with state lawmakers, organizers, and community stakeholders. These events created space to underscore the human cost of solitary confinement. By embedding the film within broader policy strategies, partners were able to leverage storytelling to catalyze structural change.
San Francisco Public Defenders screening
Strengthening Communities (Cultural Change)
“Following the powerful screening of The Strike in Tallahassee, I’ll continue statewide efforts to expand the Florida Coalition on Solitary’s survivor & lockdown survivors, community education, coalition building, and legislative advocacy.”
Community screenings with solitary survivors, hunger strikers, and their families served as both healing and mobilizing events. These gatherings were designed not only to engage audiences with the film’s narrative but also to create affirming spaces where impacted communities could celebrate hard-won victories, honor the sacrifices of those who fought for reform, and build renewed momentum for the future. By centering survivor voices, the screenings helped shift cultural narratives—from isolation and invisibility to resilience and collective action. They also fostered dialogue across diverse audiences, reinforcing the importance of cultural change as a precursor to systemic reform.
Rice Cinema screening
Elevating System-Impacted Leadership (Capacity Building Change)
“One of the most important pieces created in our movement.”
The film has also been used as a capacity-building tool in academic and legal settings. 14 law schools across the country (including 6 of the top 10 in the nation) hosted screenings, many of which included post-film panels featuring Michael Saavedra, a film participant, solitary survivor, who is now preparing to be a law student.
These panels deepened understanding of the lived realities behind legal theory, inspiring the next generation of advocates and lawyers to pursue justice-oriented careers. For students, engaging with Michael and others directly connected the legal frameworks they study with the lived experiences of those most impacted by incarceration. This combination of education and lived expertise builds capacity for long-term change by shaping more empathetic, informed, and action-oriented legal professionals.
Harvard Law School screening
Shifting Discourse (Narrative Change)
“This film both broke and restored my faith in humanity all at once.”
Perhaps most notably, the film reached audiences inside 5 correctional facilities: Los Padrinos Juvenile Hall, Donovan Prison, Camp Kilpatrick & Hoops4Justice, and Orange County Juvenile Hall. While the film had already reached incarcerated audiences through its national broadcast on PBS, led by Dolores Canales, one of the film participants and a justice reform advocate, these in-person screenings deepened that reach by creating opportunities for collective viewing and facilitating dialogue.
They allowed incarcerated youth and adults to see their stories reflected onscreen and to participate in critical conversations about justice and reform, offering them access to narratives of resilience and resistance. By entering spaces historically excluded from cultural dialogue, the film disrupted dominant narratives of punishment and reframed incarceration as a human rights issue.
Santa Rosa Junior College
Take Action: 5 Things You Can Do to Help
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Watch The Film
The Strike is currently streaming on PBS Passport
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Host A Screening
Bring The Strike to your next community event
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Urge Governor Hochul to defend the HALT Solitary Confinement Act
Tell New York to provide basic human rights in NY state prisons and implement the HALT Solitary Confinement Act.
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Learn About Unlock The Box
Discover how the Unlock the Box campaign is leading the fight to end solitary confinement in the United States. Learn more about their mission, strategies, and how you can get involved.
