Our storytelling strategy is rooted in narrative and cultural change theories, with an emphasis on sharing the stories of (and by) system-impacted individuals in order to bring the public more proximate to the justice system, thereby increasing public demand for change.
To do this, we:
- Create and run new impact campaigns for narrative and non-fiction films or series that spotlight civil or human rights issues in the justice system.
- Produce and distribute original multimedia projects (inside and outside facilities).
- Design art activations and place-based events.
- Produce in-facility events that bring influencers, artists, athletes, sports organizations, and legislators proximate to incarcerated individuals to engage in conversations, games, and more.